As Creative Director of SquareTrade, maker of the world's best protection plans for smartphones, tablets, laptops, and all of the latest tech gear, Jason is responsible for helping to take the company from a small brand loved by tech nerds to a household brand loved by everyone. For creating something that completely outshines SquareTrade's gigantic, multi-billion dollar competitors by out-pitching them, out-merchandising them, out-marketing them, out-branding them, and out-customer experiencing them. For building and leading an agency-level in-house creative team that can rock anything SquareTrade and its partners throw at it. And for helping turn a $120 million dollar company when he joined in 2012 into a $1.43 billion dollar acquisition by Allstate in 2017.
Before joining SquareTrade, Jason was a Creative Director at Yahoo! where he made integrated digital campaigns for everything from fantasy football to small biz. Some of them were huge, like migrating 270 million people to a new email platform. Some were small, like launching a new fantasy football iPad app. But because it was Yahoo!, almost all of them included cutting-edge technology and storytelling—which is pretty great when you're a writer/CD.
Before Yahoo!, Jason was a Creative Manager at Target in Minneapolis where he led teams that worked on a wide variety of Target’s 14,000 annual marketing projects. He helped create SuperValenBowl (Valentine’s Day + Super Bowl mash-up). He worked on an internal United Way campaign that raised $16.5 million in pledges. And he helped save Christmas with emergency radio informing shoppers about extended store hours during a holiday blizzard.
In 2009, he created ModernCopywriter.com as a side project. Since then, it's been visited more than 600,000 times by visitors from over 150 countries. MC now partners with schools like VCU, Miami Ad School, Creative Circus, and Chicago Portfolio School to help connect graduating copywriters with the agencies that need them.
Before Target, Jason was a writer/CD at ad agencies in the Bay Area and Minneapolis that have one thing in common—they’re all very different: Arnold (big one), Preston Kelly (small one), space150 (digital) and Carol H. Williams (African American). He was named Teacher of the Year at Brainco and his work has been recognized by the One Show, Communication Arts and Creativity.
Jason’s fiction has appeared in Folio: Literary Journal of American University and his short screenplay “The End” was a finalist in the Screenwriting Expo Competition. He’s played drums since high school and his bands have rocked San Francisco’s Bottom Of The Hill, Hotel Utah and Ireland’s 32.