SquareTrade Before & After

When I joined SquareTrade as its first CD, it looked just like you’d imagine a 10-year-old start-up with no CD would look. They’d done what they needed to do to get the business up and running (and done an amazing job at that), but the brand was all over the place. My job was to make the brand as awesome as the product. 

BEFORE: 

 

AFTER: