Green Collar Baseball
Hub in San Francisco asked me to write a new tagline for the Oakland A's based on this strategy: "The Oakland A's have one of the lowest payrolls in baseball. But what they lack in big money talent, they make up for with a scrappy, creative style of play." I got lucky with Green Collar Baseball. Over the past five seasons, it's become more than a tagline, it is the Oakland A's. Click here to check out the rest of the campaign on Hub's site.