Yahoo! Mail Relaunch

When Yahoo! Mail upgraded to a new platform, my team created a campaign that encouraged users to migrate before they were forced to move. Over a six-month period, we had the highest Yahoo! campaign response rate (across all Yahoo! properties) and doubled our migration goals.

At AT&T Park in San Francisco.


The homepage takeover below used new technology that allowed us to snap a shot of the page the instant before animation started, so it was the viewer's own personalized Yahoo! homepage featured in the animation. (Most takeovers use a fake page.) When the takeover ended, one of our videos would play. 


As Yahoo! sign-in/sign-up pages.